A client interview with Cereal Docks

Please take us back to 2019, when Cereal Docks chose RadarRadar’s Positions and Performance Module. What were the final considerations behind that decision?
We needed a system capable of providing us - at a glance - the full picture of our positions. This was previously managed via multiple spreadsheets and well, it was confusing! RadarRadar’s Positions & Performance module appealed to us because of its simplicity: you click refresh and you have the latest update on the screen, organised in a manner that aligns with the performance optics that characterize our business.

How satisfied are you with RadarRadar? Could you describe your return on Investment?
Using RadarRadar has brought order to our positions but importantly, it has also boosted our ability to make strategic decisions on a timely basis. This is very valuable yet hard to measure in an exact manner. We certainly think of the value/return ratio as being high and all stakeholders are very satisfied.

What were the implications of Covid-19 on Cereal Docks reporting and analytical process?
Having a clear-cut view of the company situation any second of the day gave us tremendous advantage. We didn’t know how things were going to be solved and whether it would be solved at all. The difficult circumstances during the first wave of Covid-19 required us to keep an open window on the facts happening in real-time.

Could you describe your experience with the RadarRadar implementation process?
It was very smooth: from a controlling point of view, the reporting widgets created reflect the way I need to look at the company. The implementation time was very rapid and my Business Analyst counterpart at RadarRadar was always available to help and answer my questions.

How satisfied are you with the Positions and Performance Module?
Very much so, all the widgets required are ready for analysis, backed with the latest data. This is significantly better than my previous method, which was prone to manual errors. The implementation phase also allowed RadarRadar to add their ideas and altogether, the result is that I have a more complete view of the business. In the future, there will be opportunities to go even further.

One year on, what are the tangible advantages of using RadarRadar from a control perspective?
It is a significant enhancement to my day-to-day in that I spend much less time on data amalgamation and processing, and far more on analysis. One example are the data quality widgets: they allow me to find errors and inconsistencies faster. With a click, I have access to the underlying data. This allows empowers me to discuss with our commercial counterparts in an exact manner and back it up with the relevant context. This is a great advantage from a control point of view.